MEET MAAJHI
We need endings because the most basic ending of all is built into us: our ability to die, our mortality, is a defining part of what it is to be human.
Lesley Hazelton
Author
OUR FOUNDER & CREATIVE DIRECTOR
Krittika Sharma
Krittika has 15 years of experience in research, behavior design, and creative strategy. She has designed for wellbeing in multiple sectors. The interest and urgency to work in the end-of-life care space came after being profoundly impacted by a personal incident and she is deeply passionate about bringing dignity and wellbeing into the world of end-of-life care and the larger ecosystem of healthcare.
She is the former director of Death Over Dinner (India) – the largest social campaign in the globe that has had over 200,000 dinners. She introduced the concept in India. As a senior strategist and engagement manager, she was a core team member who conceived, built, and launched the first global End of Life (EOL) Collective – a digital platform for caregivers, care seekers, and service providers.
Krittika has presented her work on global platforms, she has authored a chapter on wellbeing in death and dying in the Handbook of Happiness commissioned by the Happiness Monk of Bhutan, and she mentors students who are interested in carving a path in the space of end-of-life care. She is currently a member of The Dying. Series Collective, Toronto.
Krittika is passionate about ensuring that people have agency, dignity, information, and the right to die well and on their own terms with the grace that they deserve.
Krittika was introduced to the world of applied behavioral economics and sciences infused with design thinking and research during her time at FinalMile. Her portfolio expanded into healthcare, financial services, social sector and organizational behavior across India, US, Canada, UK, France and Tanzania. Her expertise continues on this path today, driving progress for Fortune 250 companies primarily in the space of Health & Life Sciences (HLS) with scaled solutions using AI, analytics and engineering. While her primary role was a behavior design leader and mentor in the Experience team, she was a core team member in HLS at Fractal Analytics, responsible for developing the practice from its early days to one of the most thriving verticals in the company. Click here to view Krittika’s breadth of work.
Featured in Sunday Mid Day
THE STORY OF OUR IDENTITY
Death and dying are words that tend to bring a sense of discomfort among many of us. In certain cultures, it is taboo to speak about it and it is treated as the dark side of our human existence. This is just one of the connotations.
In our early discussions about the visual approach of Maajhi, we were inspired by the idea of putting the viewer at the helm of their journey, thereby empowering them to engage with loss as navigators. The simple lines of our logo create a graceful look and articulate the etiquette of personal choice beautifully. In addition, it is supported by directional elements such as compasses and stars along with the ethereal and iridescent representation of the water and vessel.
FRIENDS OF MAAJHI
Death belongs to all of us. This sense of connectedness and universality have given Maajhi wonderful friends that span across the globe.
NIHAL AHMED
Founder of Limitless Institute and Ikiguide Coach. Nihal is the advisor who nurtured Maajhi into a reality.
AKSHAY NANAVATI
Marine Corps Veteran, adventurer, ultra-runner and creator of Fearvana. Akshay is a core collaborator and partner for the In Still Death Meditations.
An acknowledgment of gratitude to those who have believed in Maajhi through their time, wisdom, and support- Dr. Devi Shetty, Dr. Shrikhande, Dr. Jeremy Johnson, Dr. Roop Gurshahani, Dr. Rajani, Dr. Saamdu Chetri, Dr. Peter Jones, Dr. Aarti Kawlra, Dr. Josina Vink, Stephan Goetschius, William S Georg, Kelly Kornet, Brina Prout, Mala Barua, and Anjan Prakash.
The constant support system- Dadi, Mum, Dad, Kapil and Natascha. This couldn’t have happened without your unconditional love, the invitation and encouragement to normalize loss, to share your incredible experiences and truth, and find meaning in life.
To the well-wishers and passengers who have been with me at various stages of my endeavour — thank you for your presence and the willingness to trust me to hold space for you.
For the people I am yet to encounter on this journey- I look forward to meeting you.
And to the Universe at large. We have been on such a long journey together. You have constructed a very unique path for me. Thank you for being my Maajhi.